Bachelor Farmer Café

Seeking a new identity for their fashionable new coffee shop, The Bachelor Farmer Cafe of Minneapolis approached Capsule with the task.

Unique to the challenge was the absence of an established name—because the cafe would be part of the restaurant with The Bachelor Farmer namesake, it was seen as an extension of the brand.

As a designer for Capsule, I worked with the team to establish and design a set of icons to pull from existing elements within the building and brand to create a cryptic identity and sense of place.